Migsun Kausalam


Distribution Salesman

Job Description

Individuals in this position visits retail/wholesale outlets as per daily route plan & makes sales call using relevant selling aids like handhelds to increase productivity and achieve sales targets, demonstrate commanding knowledge of the trade being serviced by him/her and the existing competitors. He/she identifies new outlets to increase sales of the products and provide service facilitating resolution of trade problems related to products and company being represented by the salesman. He/she creates demand at point of sale by creating visibility for products putting POSM (Point of sales material) and merchandising elements like counter top/shelves or racks depending on the category of product he/she sells. Hence, he/she needs to influence & own the execution standards of availability and in store visibility


  • Be updated on knowledge of products to be sold and merchandising
  • Have thorough understanding of business and productivity targets and measures to achieve the same
  • Learn steps to make an affective sales call
  • Develop capability for handling credit management of an outlet both receivables and payables
  • Learn to appreciate the benefits of building good personal relationship with trade and means to handle objections & thereby issue resolution